project: SANCHEZ STREET STUDIOS

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About ten years ago, I had designed the logo and business cards for Sanchez Street Studios. Last week, Carol, the founder of SSS, called about a print project — a new vinyl sticker for the front door of the studio (result on the far right).

It was fun working on an image that I had designed in the past, as well as working on a big format project (large print and sculpture installations are especially fun projects as you get to see how your piece interacts with the surrounding elements). The project: I created an Illustrator document per the the door’s dimensions (29 inches x 53 inches) and redrew the logo (both she and I had misplaced the original file). Go check out the end results at 1589 Sanchez St. @ 29th in San Francisco’s Noe Valley… while you’re at it, take a class! The two-level studio with mat / ball classes downstairs and reformer classes / private sessions upstairs, is a welcoming and cheery space.

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project: VINTAGE PILATES

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This client project included logo/branding, business cards, website and print collateral. I’m really pleased with the results from this project! As I love things vintage, it was enjoyable working out the different possibilities for the logo / branding. For another post (coming soon), I documented this project’s progress, to include the various samples and color palettes.

The Legacy Continues
Sometime in November, this studio will have a grand opening in Los Angeles. Check out the website and learn about the three instructors: Jay Grimes, (a student of Joseph Pilates in the mid-sixties) and,  Karen Frischmann, and Sandy Shimoda — both certified by Romana Kryzanowska (a protégé of Joseph Pilates).

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