project: Lola Kimoni

This was an especially great client to work with because, not only is she great, her product is gorgeous! “A Kimoni is a little wrap / a little kimono. Like the sari, it’s one rectangular piece of cloth, and comes in one size to fit all.”

The project: Lola wanted to her logo redesigned and needed a brand new brochure website.

Since her product is for warm weather / beach ware, we worked with blue hues throughout the site (and it’s her favorite color!). The background images on the left and right side are “paintings” I created specifically for this project. This kind of customization is what I enjoy the most — although it takes a little more time, the results are well worth it.

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project: Book It Inn Final Logo

This is the final design for the “Book It Inn” logo.

Steps in refining the logo: (1) The shape of the wings  were redrawn because the original drawings looked more like feathers vs. wings.  (2) The color of the wings were going to be colorized but we decided that the final brown-gray outline was a more elegant choice that reflects the kind of brand we’re trying to achieve for this company. (3) The font for the name went through many iterations (tested at least 3 dozen different fonts). We decided the final font would be “Optima,” where we used lower-case “n” for the word “inn” to illustrates arches (a nice detail in architecture).