project: Book It Inn Final Logo

This is the final design for the “Book It Inn” logo.

Steps in refining the logo: (1) The shape of the wings  were redrawn because the original drawings looked more like feathers vs. wings.  (2) The color of the wings were going to be colorized but we decided that the final brown-gray outline was a more elegant choice that reflects the kind of brand we’re trying to achieve for this company. (3) The font for the name went through many iterations (tested at least 3 dozen different fonts). We decided the final font would be “Optima,” where we used lower-case “n” for the word “inn” to illustrates arches (a nice detail in architecture).